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Event Details

    March Chapter Meeting (Targeting Your Future Employees Efficiently and Effectively)

    Date: March 9, 2023, 11:00am – 1:00pm
    Lynchburg Regional SHRM Inc.
    Legacy Wealth Management Group Auditorium - 1971 English Tavern Rd, Lynchburg, VA 24501
    $15 for Members and $20 for Guests
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    Registration: Click HERE to register for the meeting!


    Schedule: 11:00 am - 11:30 am  Networking

                       11:30 am - 11:55 am  Business Meeting

                       12:00 pm - 1:00 pm   Presentation


    Topic: Targeting Your Future Employees Efficiently and Effectively

    Speaker: Michael Nelson and Nathan Homon, Effectv - Comcast

    When recruiting candidates, companies need to show value, reinforce culture, and attract talent that will be the best fit.  While LinkedIn is a good resource for job seekers, digital video is a proven way to break through the clutter.  Much like marketing to consumers, creating video ads to recruit talent appeals to their needs, engages their senses, and builds brand trust.  Job seekers are 40% more likely to apply for a job if they recognize a company’s brand (Source: GoHire, (2021, March 2). Top 100 hiring statistics for 2020. GoHire Blog

    Join industry experts from Comcast with years of experience in advertising as they share ways you may get your recruitment message in front of more of the potential employees you seek.  Learn how they can assist you in targeting those candidates using data-derived audience segments in geographies that makes sense for your open positions.  You will not want to miss this interactive, information-packed presentation!

    Sponsors: MedCost


    Approved for SHRM & HRCI Credit (1.00 PDC Credit Hour)

    Pending approval for HRCI Credit (1.00 "General HR" Credit Hour)