Event Details
March Chapter Meeting (Targeting Your Future Employees Efficiently and Effectively)
| Date: | March 9, 2023, 11:00am – 1:00pm |
| Organizer: | Lynchburg Regional SHRM Inc. |
| Location: | Legacy Wealth Management Group Auditorium - 1971 English Tavern Rd, Lynchburg, VA 24501 |
| Price: | $15 for Members and $20 for Guests |
| Event Type: | Meeting |
| iCal link | Add to Calendar |
Registration: Click HERE to register for the meeting!
Schedule: 11:00 am - 11:30 am Networking
11:30 am - 11:55 am Business Meeting
12:00 pm - 1:00 pm Presentation
Topic: Targeting Your Future Employees Efficiently and Effectively
Speaker: Michael Nelson and Nathan Homon, Effectv - Comcast
When recruiting candidates, companies need to show value, reinforce culture, and attract talent that will be the best fit. While LinkedIn is a good resource for job seekers, digital video is a proven way to break through the clutter. Much like marketing to consumers, creating video ads to recruit talent appeals to their needs, engages their senses, and builds brand trust. Job seekers are 40% more likely to apply for a job if they recognize a company’s brand (Source: GoHire, (2021, March 2). Top 100 hiring statistics for 2020. GoHire Blog https://blog.gohire.io/top-100-hiring-statistics-for-2020).
Join industry experts from Comcast with years of experience in advertising as they share ways you may get your recruitment message in front of more of the potential employees you seek. Learn how they can assist you in targeting those candidates using data-derived audience segments in geographies that makes sense for your open positions. You will not want to miss this interactive, information-packed presentation!
Sponsors: MedCost
Certification:
Approved for SHRM & HRCI Credit (1.00 PDC Credit Hour)
Pending approval for HRCI Credit (1.00 "General HR" Credit Hour)
