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Event Details

    January Chapter Meeting: Leading Organizational Change: How HR can most effectively support change sponsors & champions

    Date: January 12, 2023, 11:00am – 1:00pm
    Lynchburg Regional SHRM Inc.
    Legacy Wealth Management Group Auditorium - 1971 English Tavern Rd, Lynchburg, VA 24501
    $15 for Members and $20 for Guests
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    Click HERE to register for the meeting!


    Schedule: 11:00 am - 11:30 am  Networking

                       11:30 am - 11:55 am  Business Meeting

                       12:00 pm - 1:00 pm   Presentation


    Topic: Leading Organizational Change: How HR can most effectively support change sponsors & champions

    70% of large-scale organizational changes fail, typically because change champions don’t plan for the people side of change. HR business partners are pivotal to change success. Disruptive change can jeopardize your human capital investment by lowering productivity, increasing turnover, and making future change initiatives more difficult. The good news: There are proven practices to implement change that encourage long-term resiliency and organizational health while minimizing change fatigue. During this workshop we will discuss the role HR business partners can play in improving change outcomes, focusing on major levers of successful change.


    • Understand the major drivers of organizational change, and the importance of effective organizational change management (OCM)
    • Recognize the unique role that HR plays as trusted change advisors
    • Explore the interplay between an organization’s culture and how it navigates change
    • Understand the power of narrative in strengthening the case for change and making meaning in change implementation
    • Identify practical strategies and tactics for communicating change effectively.
    • Bonus: Coaching to apply best-practices in OCM to participants’ specific, real-world change challenges

    Change is inevitable, but transformation is your choice. Are you ready to transform how your enterprise works?


    Speaker: David W. Cheatham, M.A., APR-- Prosci®-Certified Change Practitioner

    David Cheatham is Founder and President of Transform Communications LLC, a strategic messaging and change management consulting practice. He serves on the faculty of Rutgers University where he teaches business administration, management, marketing, and human resource management (HRM). David works with HR business partners, business owners and other organizational leaders to improve the outcomes of organizational change across the enterprise: M&A, product introductions, branding, technology deployment; process, leadership & culture change. David brings a proven record of social impact for diverse organizations by focusing on the people side of change for meaningful stakeholder engagement with less reputational risk. David holds an M.A. from the University of North Carolina at Chapel Hill, and a Certificate in Strategic Communications Management from The Park School of Communications at Ithaca College. He is accredited by the Public Relations Society of America and Prosci International. David is the author of “Communicating Change in Healthcare Organizations,” in Getting Started in Healthcare Public Relations, Kendall Hunt (2020)


    Sponsors: Blue Ridge Scientific, Pinnacle Financial Partners



    Approved for SHRM Credit (1.00 PDC Credit Hour)

    Approved for HRCI Credit (1.00 "General HR" Credit Hour)